For Subscribers of our services (described below) Transpire also enters into data processing addendums and terms of service that govern, as between Transpire and the Subscriber, how Transpire processes Subscriber-Provided Information at the Subscriber’s direction.
2. PERSONAL INFORMATION WE COLLECT
The types of Personal Information we might collect about you when you use our Sites, or otherwise interact or engage with Transpire through other channels, could include the following:
Identifiers: Information that identifies you directly or could be used to identify you.
Examples: Full name, email address, social media account information, phone number, job title and description, company name, customer account information, IP address, and other data that identifies or could identify your online activity.
Commercial Information: Information related to purchases that you or your company might make in connection with our services.
Examples: Purchase history, products considered.
Online Activity: Limited information about your use of the internet collected via web analytics.
Examples: Browsing and/or search history regarding sites visited before or after visiting our Sites, the type of operating system used to connect to our Sites, interactions with our services or our advertisements, browser type, Internet service provider, the date and time of your visit, the amount of time you spend on each page, information about the links you click and pages you view within the services, and your preferences when you use the Sites.
Geo-IP Information: information about where your computer or device is approximately located (at the city or state level) when you use the Sites .
Inferences: Information we can determine or estimate about you based on information we collect about you.
Examples: Purchase preferences, potential future purchase behavior.
User-Generated Content: Information you post on the Sites.
Examples: Comments or reviews about products.
3. HOW WE COLLECT PERSONAL INFORMATION
Depending on your relationship with Transpire, we may collect Personal Information from you in different ways. Some of the ways that Transpire may collect Personal Information include:
When you give us Personal Information directly, including through contact forms on our Sites, surveys, registering for or participating in events, or by emailing or calling us to request products, services, or information. This Personal Information would include the specific identifiers you provide directly to us.
We may record any calls, training sessions, webinars, or similar events that you participate in with us. We will take commercially reasonable efforts to inform you prior to the recording and provide you with the opportunity to object to the recording.
When we collect information about your online activity automatically through our Sites through web analysis, such as your Internet protocol (IP) address, cookie identifiers and other identifiers that are automatically assigned to your computer or devices when you access the Internet.
When our subscriber clients (“Subscribers”) use our analytics-based, data driven solutions in their business-to-business marketing and sales efforts. When acting as a service provider for our Subscribers who use our solutions, we may receive Personal Information about your online activity and commercial information based on your interactions with our Subscribers. This could include sales data, web data/Site activity data and business contact and lead information that is governed by the Subscriber’s privacy policies (collectively, “Subscriber-Provided Information”).
When Subscribers use our advertising solutions, Transpire receives data from its partners related to ads served. Some of the data received may be considered Personal Information, such as Internet protocol (IP) address, cookie identifiers and other identifiers that are automatically assigned to your computer or devices when you access the Internet.
From third-party providers, partners and integrators who gather data from a variety of sources including data co-ops or publicly-available sources that we use to develop professional profiles (“Business Profile Information”) that is compiled into our Business Database. Such information could include identifiers, such as name, title, department company name, company’s officers, and certain company employees, business and/or cell phone numbers, fax number, office address, email addresses, employment and education history, social media data and similar information.
We may collect information from third parties such as web-based and mobile networks, exchanges, aggregators and publishers that is collected from their sites and properties, which might include identifiers such as IP address, cookies and other unique identifiers that might be considered Personal Information. We do not reverse engineer this information to identify you personally such as your name, mailing address or email address. Instead, we use the data to identify the company associated with the data and analyze the company’s behavior from a marketing and sales perspective for the benefit of our partners and Subscribers. The type of information collected via the identifiers might include information about online behavior, such as pages visited, time spent on a web page, session start/stop time, whether the visitor scrolled through or clicked on an ad or webpage, referring website address and geolocation, that is then associated with the company identified.
Except as may be applicable for our employees or job applicants, for whom we have separate privacy policies, we do not knowingly collect sensitive Personal Information (such as medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership or information specifying the sex life of an individual).
4. HOW WE USE PERSONAL INFORMATION
We process Personal Information for a variety of purposes, but only for the reasons for which we collected it. As applicable, we only process Personal Information when we have a legal basis to do so, as explained in this Policy.
We use the Personal Information we collect for the following business purposes.
To Provide Products, Services, or Information Requested: Transpire may use your Personal Information to fulfill requests for products, services, or information, including information about potential or future services, including to:
Manage your information and accounts;
Respond to your inquiries;
Provide access to certain features of the Sites;
Allow you to register for events.
Administrative Purposes: Transpire may use your Personal Information for its administrative purposes, including to:
Measure interest in Transpire’s services;
Ensure internal quality control;
Communicate with you about your accounts and activities involving us and our services, including changes to our Sites or services;
Verify your identity or account, as necessary;
Process payment for products or services purchased;
Process applications and transactions;
Comply with regulatory requirements;
Prevent potentially prohibited or illegal activities;
Data analysis to identify usage trends, determine effectiveness of marketing or improve our Site or services;
Research and Development: We may perform survey research (online and offline). Sometimes we may ask third parties to conduct this research for us. You do not have to participate in these surveys. We will use the information we collect for research and reporting purposes to help us improve our Sites and services. Similarly, if you post any user-generated content to the Sites, Transpire, and our Subscribers, may use this information to improve our products or overall customer experience.
We use the Personal Information we collect for the following commercial purposes.
Marketing Transpire Products and Services: Individuals who provide us with Personal Information, or whose Personal Information we obtain from third parties may receive periodic emails, newsletters, mailings, or phone calls from us with information about us or our business partners’ products and services or upcoming special offers/events we believe may be of interest and as permitted by applicable law. If you prefer that we not use your Personal Information for these purposes you may opt-out as described in Section 6 of this policy. We may display personal testimonials and other endorsements on our Sites. With your consent, we may post your testimonial along with your name.
Subscriber-Provided Information. Transpire may use Subscriber-Provided Information to process data for our Subscribers.
Business Profile Information. We may use Business Profile Information to provide business-to-business contacts and enriched data to our Subscribers and partners for their business-to-business marketing and sales purposes and for such business purposes as permitted under our agreements. We also may make a limited set of Business Profile Information publicly available on our directory pages on our Site. The information might include name, company, office address, job title, education, job history and similar information.
De-Identified and Aggregated Information. Transpire may use Personal Information and other information you provide to us or that we collect about you to create de-identified and aggregated information that does not directly identify you. We use this information for a variety of functions, including learning more about our current services, and developing new services. De-identified or aggregated information is not Personal Information. We may share this information within Transpire and with third parties in a de-identified or aggregated form that is designed to prevent anyone from identifying you.
Other Uses. We may use Personal Information for other purposes for which we have a legitimate interest, such as direct marketing, individual or market research, anti-fraud protection, training purposes, or any other purpose disclosed to you at the time you provide Personal Information or with your consent.
Combining Personal Information. As described in Section 3 above, we may purchase information from third parties to combine with Personal Information we have already collected from you. We purchase this information for our internal marketing purposes, and also to provide to our Subscribers and partners as part of our business-to-business analytics and data driven marketing and sales services.
5. HOW WE SHARE PERSONAL INFORMATION
Service Providers. We may share your Personal Information (including Business Profile Information and Subscriber-Provided Information when permitted by our Subscribers) with third-party contractors, partners, vendors and providers we use to perform functions on our behalf or on behalf of our Subscribers for business purposes, including hosting or enriching data, customer relationship management, tech and security support, communications, and advertising (“Service Providers”). These companies will have access to your Personal Information only to perform their functions and may not use it for any other purpose. We will only share your Personal Information with Service Providers that can provide sufficient guarantees that they will process your Personal Information securely and in accordance with Data Protection Legislation. We obligate our Service Providers from taking any action with respect your Personal Information unless instructed by Transpire. Such Service Providers are required to maintain the confidentiality of your Personal Information, and for Service Providers handling Subscriber-Provided Information, they are subject to substantially the same level of data protection as imposed on Transpire by its Subscribers.
Business Partners. Transpire may share Personal Information with our business partners and affiliates to fulfill our contractual commitments, or to provide you with a product or service that you have requested. We also share this information for marketing or sales purposes including in connection with conferences or events where (if applicable) you have consented to sharing. Transpire may also provide Personal Information to business partners we work with to jointly offer products or services, or whose products or services we believe may be of interest to you.
Subscribers. We may share Business Profile Information we collect and process for our Subscribers with our Subscribers. Our Subscribers’ privacy policies discuss how they will use this information.
Affiliates. We may share Personal Information with our affiliated companies.
Interest-Based Advertising and Third-Party Marketing. We may allow third-party advertising partners to set tracking tools on our Sites to collect information regarding your online activity. For more information about this, see Section 9 below. We may also use this and other Personal Information (such as demographic information or hashed email addresses) with third-party advertising partners. These advertising partners may use this information (and similar information collected from other websites) to provide you with more relevant advertisements when you visit websites within their networks. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising.” If you prefer that we do not share your Personal Information with third-party advertising partners for this purpose, you may opt out as described in Section 6 of this policy.
Disclosures for Legal or Similar Purposes. We may disclose your Personal Information if necessary to: (i) comply with legal requirements, such as a court order or subpoena; (ii) protect your, our or others’ rights, property, or safety; (iii) to enforce Transpire policies or contracts or other commitments; (iv) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation or prosecution; or (v) if we, in good faith, believe that disclosure is otherwise necessary or advisable.
6. YOUR DATA RIGHTS – OPT-OUT AND CHOICE
General. You have certain choices about your Personal Information. If you have questions or concerns regarding Transpire’s collection, use or disclosure of your Personal Information, or if you wish to exercise your rights, including the right to be removed from our Business Database, please contact us at transpiretechnologies.com/privacy-center. Where you have provided opt-in consent to the use of your Personal Information, we will also give you the option to opt out in a similar manner, as required by law.
Please note also that we may have information about you in some instances where we are acting as a data processor or service provider for other businesses. In such cases, we recommend that you contact the businesses to which you originally provided your Personal Information to complete the requests described below.
Email and Telephone Communications. To opt out of promotional emails, you can use the unsubscribe link at the bottom of the email or email email@example.com. You will continue to receive transaction-related emails regarding products or services you have requested. We may also send you other non-promotional emails that you will not be able to opt out of (e.g., communications regarding updates to our Terms of Service or this Policy). For telephone communications, we maintain telephone “do-not-call” and “do-not-mail” lists as mandated by law.
Do Not Track and Global Privacy Control Signals. Do Not Track (“DNT”) and Global Privacy Control (“GPC”) are privacy preferences that users can set in certain web browsers to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. You may choose to enable online, where available, DNT or GPC signals to opt out of the collection and sharing of Personal Information related to your website activity.
Lawful Basis. We only process, store, or transfer your Personal Information when we have a lawful basis for doing so. The legal bases we may rely on to process your Personal Information are as follows:
Legitimate Interest: Where processing of your Personal Information is necessary for the purposes of legitimate interests (ours or our Subscribers or partners business interests), except where such rights are overridden by your interests or fundamental rights and freedoms, or where an alternate basis is required under applicable law.
Consent: Processing of your Personal Information may occur when you have given consent for such processing for one or more specific purposes.
Legal Obligation: Where processing of your Personal Information is necessary for compliance with our legal obligations.
Contractual Obligation: Where processing of your Personal Information is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract.
With respect to Business Profile Information we add to our Business Database, we provide individualized notice to data subjects as may be required under Article 14 of the GDPR and other applicable laws regarding our collection and use of their personal information and the right to opt-out of our Business Database and other rights as applicable.
7. Share of Personal Information by Transpire for Advertising Purposes
Transpire may use your Personal Information for advertising purposes on behalf of itself or its Subscribers. With respect to visitors to the Transpire website, Transpire may use information learned from a retargeting cookie placed by Transpire on your browser that allows Transpire to display ads to you on other wesbites, based on your visit to the Transpire website. If you would like to opt-out of the share of your Personal Information used to show ads to you on other sites, please click here www.transpiretechnologies.com/privacy-center/ to opt out: Do Not Sell or Share My Personal Information
In the past twelve (12) months, we’ve shared the following categories of Personal Information with our service providers and business partners for advertising purposes:
Identifiers, like your email address, IP address, account ID, device ID, cookie ID, and other similar identifiers.
Commercial Information: Information related to purchases that you might make in a business context.
Internet or other electronic network activity information, including but not limited to, browsing history and website activity.
Inferences drawn from any of the above: Business-related information we can determine or estimate about you based on your Personal Information.
Examples: Purchase preferences in connection with your employment, potential future purchase behavior in connection with your employment.
We do not disclose, sell, collect, retain, or share sensitive personal information (which is personal information that is not publicly available like your Social Security number, driver’s license number, or medical history.) We do not sell or share the Personal Information of consumers under 16 years of age.
8. COOKIES, PIXEL TAGS/WEB BEACONS AND ANALYTICS INFORMATION
Cookies. Cookies are small text files placed in visitors’ computer browsers to store their preferences. Most browsers allow you to block and delete cookies. If you choose to delete cookies, our Sites may not work properly.
Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded on the Site that collects information about how you engage with a web page. The pixel allows us to record, for example, which web pages you’ve visited or advertisements you’ve clicked on. These pixel tags work with cookies to let us know what portions of our Sites interest you, help us provide you with tailored information from our Site, and help us enhance and develop our products and services.
Analytics and Internet-Based Advertisers. We may also use Google Analytics and other vendors to collect information regarding visitor behavior and visitor demographics on some of our services and to remarket to audiences visiting the Sites and to develop Site content.
For more information about Google Analytics, please visit http://www.google.com/policies/privacy/partners/. You can opt out of Google’s collection and processing of the data your use of the services generates by going to http://tools.google.com/dlpage/gaoptout. We may have similar arrangements with internet-based advertisers that might display ads when you visit our Sites. These companies may collect personal and other information about your visits to this and other sites to provide ads about products and services that might be of interest to you. The privacy policies and practices of these third-party providers will govern their use and collection of this information.
We use the Technologies as follows:
Strictly Necessary. We use Technologies that are necessary to operate our Sites, services, applications, and tools. This includes Technologies that allow you to access our Sites, services, applications, and tools that are required to identify irregular Site behavior, prevent fraudulent activity and improve security; or that allow you to use shopping carts, saved search, or similar functions. The Sites usually only set these cookies when you make a specific action, like setting privacy preferences, or logging into the Sites. You can set your browser to block or alert you about these cookies, but some parts of the Site may then not work.
Performance. We may use Technologies to assess and improve the performance of our Sites, applications, services, and tools, including to help us understand how our visitors use our Sites, determine if you have interacted with our messaging, or determine whether you have viewed an item or link. All information these Technologies collect is aggregated and de-identified.
Functional. We may use Technologies to offer you enhanced functionality when accessing or using our Sites, services, applications, or tools. This may include identifying you when you sign into our Sites or keeping track of your specified preferences, interests, or past items viewed so that we may enhance the presentation of content on our Sites. If you do not allow these Technologies, then some or all of these services may not function properly.
Targeting. We may use Technologies to deliver content, including ads relevant to your interests, on our Sites or on third-party sites. This includes using Technologies to understand whether the advertising you see is useful, such as whether you have clicked on an advertisement. Transpire and our advertising partners may set these Technologies. Our advertising partners may use these Technologies to build a profile of your interests and show you relevant advertisements on other Sites.
Social Media. Social media services set these Technologies to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit.
Opting Out of Technologies. If you would like to opt-out of the Technologies we employ on our Sites, services, applications, or tools, you may block, delete, or disable them through your browser, as applicable. The online advertising industry also provides websites you can use to opt out of receiving targeted ads from advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy at www.aboutads.info/choices/, http://www.youronlinechoices.eu/, https://youradchoices.ca/choices and www.networkadvertising.org/managing/opt_out.asp. Alternatively, for some devices you may use your device’s platform controls to make choices about these Technologies. Please note that you must separately opt out in each browser and on each device and that cookie-based opt-outs are not effective on mobile applications.
9. OTHER RIGHTS AND IMPORTANT INFORMATION
Retention. Transpire retains the Personal Information we process on behalf of our Subscribers for as long as needed to provide services to our Subscribers or as necessary to fulfill the purpose(s) for which it was collected. We will retain and use this Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Where Transpire is a data controller, we will retain your Personal Information in accordance with Data Protection Legislation and for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information, and whether we can achieve those purposes through other means. In some circumstances we may anonymize your Personal Information (so that it can no longer be associated with you).
Data Transfers. Personal Information that Transpire collects may be stored or transferred outside of your state, province, country, or governmental jurisdiction where the data protection laws may differ from those in your jurisdiction, including but not limited to, in Canada, United States, in the cloud, on our servers, or on affiliate or third-party service provider servers. Law enforcement or other authorities may access your Personal Information pursuant to a lawful request. In such instances, Transpire puts measures in place to protect the security and confidentiality of your Personal Information. Where are you based in the UK, Switzerland, or the EEA, and we are required to transfer your Personal Information outside of the UK, Switzerland, or the EEA to countries not deemed by the ICO, FDPIC, or the European Commission (as relevant) to provide an adequate level of Personal Information protection, the transfer will be based on safeguards that allow us to conduct the transfer in accordance with Data Protection Legislation, such as specific contracts containing standard data protection clauses approved by the ICO, the FDPIC, or the European Commission (as relevant) providing adequate protection of Personal Information.
Human Resources Data. With regard to Personal Information that Transpire receives in connection with the employment relationship, Transpire will use such Personal Information only for employment-related purposes. If Transpire intends to use this Personal Information for any other purpose, Transpire will notify the individual and provide an opportunity to opt out of such uses. Transpire’s use of Personal Information received in connection with employment-related purposes is governed by Transpire’s internal policies.
Children’s Privacy. We do not knowingly collect, maintain, or use Personal Information from children (individuals under 13 and, in certain jurisdictions, under the age of 16) and no part of the Sites are directed to children. If you learn that your child has provided us with Personal Information without your consent, you may alert us at firstname.lastname@example.org. If we learn that we have collected any Personal Information from children, we will promptly take steps to delete such information and terminate the child’s account.
11. CONTACT INFORMATION – ACCESSING, CORRECTING, UPDATING YOUR DATA
If you wish to change, amend, delete or review your Personal Information, please use one of the following methods:
Submit a request using the Transpire Privacy Center at https://www.transpiretechnologies.com/privacy-center/
If you have difficulty viewing the webforms, you may try pausing any ad-block plugins and refreshing the page. Alternatively, you can try loading the page from a different browser. It is rare, but we have found that some aggressive ad-block tools interfere with the proper display of the webforms.
You may also contact Transpire at +1 (888) 586-1985 for privacy related requests.