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A Customer Data Platform Picks Up Where CRM Leaves Off

A Customer Data Platform Picks Up Where CRM Leaves Off

If you’re not leveraging the power of a customer data platform, you might not truly understand your customers. With big data and a modern data platform, your business can drive customer experience to new heights. Azure is that modern data platform. With native...
Why Your Business Needs CRM?

Why Your Business Needs CRM?

Customer relationship management (CRM) is the combination of practices, strategies and technologies that a company uses to improve relationships with its customers by focusing on retention and driving sales growth. CRM systems compile customer information from a range...
Digital Transformation – Need of the Hour

Digital Transformation – Need of the Hour

WHAT IS DIGITAL TRANSFORMATION? There was a time when everything was manually done without the use of technologies. Now the importance of having technology with its robust solutions is as necessary in businesses as water is a necessity of life. So what is Digital...
Digital Marketing Vs Traditional Marketing

Digital Marketing Vs Traditional Marketing

Digital Marketing Vs Traditional Marketing: Which Should I opt For? Many small businesses often find it difficult in deciding on the best form of marketing they need, this is because they operate on a tight budget. The goal is to spend in the direction of the greatest...